Analisis Pengaruh Brand Awareness dalam Pengelolaan Event Public Relations melalui Platform Digital: Studi Kasus pada PT. Pilihanmu Indonesia Jaya

Abstract

This study aims to determine the results of the analysis of the influence of brand image in the management of Public Relations events through digital media. This study uses a qualitative method, which involves several interviewees and experience working on case studies. In this case study, the author has the opportunity to gain work experience, through the Department Marketing Public Relations Division, by carrying out the project of organizing a Public Relations Event. The project that the author does in the Marketing Public Relations Division is making events with the aim of building a brand image, building a positive image and reputation and expanding the reach of the audience.