ANALISIS PENDAPATAN DAN STRATEGI PENGEMBANGAN BUDIDAYA RUMPUT LAUT DI PULAU PAHAWANG KECAMATAN PUNDUH PIDADA KABUPATEN PESAWARAN

Abstract

This research aimed to anal yze the income and strategies in the development of seaweed cultivation. This research was conduc ted in Pahawang Island, Punduh Pidada District, Pesawaran Regency . This research used cencus method involv ing all of 20 seaweed cultivators. The analysis method in this study were income determin ation and SWOT analysis. The results showed that the cultivation of seaweed i n Pahawang Island was worth to develope. The average income of cash cost and total cost are Rp2 , 011 , 000 and Rp686 , 965 for each production process. Combination value IFE was 1 . 6 and value of EFE wa s 0 . 4 in the IE matrix shows that the position of the business in quadran I. This suggests that the cultivation of seaweed on Pahawang Island are at the area growth. The three priority strategies for develop ing the seaweed cultivation we re improvement of the cultivator training skills; extensi f ication of cultivation area; and increase the production of good quality seaweed to expand the marketing network. Keywords : income, seaweed, strategy development, SWOT analysis