Abstract
This study aims to analyze income of arabika and robusta coffee farming, and the marketing channel patern. This research was taken in Harapan Jaya and Pesawaran Indah Villages, Way Ratai District, Pesawaran Regency. The sample of this study consisted of 30 robusta farmers and 13 arabica coffee farmers. The farming subsystem was analyzed descriptive quantitatively to analyze the farmer's income in the last year and to assess the feasibility of farming. The marketing channel pattern was analyzed descriptive qualitatively to determine the pattern of marketing channels of arabica and robusta coffee. The results showed arabica and robusta coffee farming in Way Ratai District is profitable. Eight percent of arabica coffee farmers used marketing channel II as the most efficient marketing channel, and 40 % of robusta coffee farmers used channel II as the most efficient marketing channel because it has the shortest marketing chain. Keywords: arabica, coffee, channel, income, marketing, robusta.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
