Abstract
<em><span style="font-size: 10pt;">A company will be able to survive if it has a good corporate image in the public. Public relations in every company is important to have the right strategies. To maintain coporate sustainibility, required relations between company with the community as an external public through community relations. PLN as a state company in charge of providing the power supply to all regions in Indonesia, run a community relations with the community in an area that has not received the power supply with Micro-hydro Power Plant (PLTMH) Programs. One of the PLTMH program is made in Lebak Picung. This study aims to determine the implementation of the community relations programs by PLN in Lebak Picung, as well as analyzing the relationship of community relations program with the process of corporate image building, and analyze the process of corporate image with PLN’s corporate image formed on community that received PLTMH program in Lebak Picung. Data is collected by census at all household and the respondents are the head of family or member who can represent of all members in the house. Data obtained thorough observation, in depth interviews and interviews using a questionnaire. The overall question in the quesionnaire using an ordinal scale then continued on correlations test. The results show the influence of respondent in the brand image building process is the judgementto the benefits. Respondent’s involvement in the program was not shown to have influence in corporate image process. In addition, there is a positive relationship between the process of corporate image that forms on the respondent. The more respondent rated PLTMH program provides positive benefits, the level of exposure, attentions and comprehensive of the responden are also tends to be high. Companies need to consider that the empowerment program should consider the needs of the targets, so the programs can be mutually beneficial. The company has a very positive image in the public so it maintain continuity of businessand community needs as program beneficiaries are met.</span></em>
Highlights
Relasi merupakan hal penting yang harus dijaga antara pihak-pihak yang saling berkepentingan
This study aims to determine the implementation of the community relations programs by PERUSAHAAN LISTRIK NEGARA (PLN) in Lebak Picung, as well as analyzing the relationship of community relations program with the process of corporate image building, and analyze the process of corporate image with PLN’s corporate image formed on community that received Pembangkit Listrik Tenaga Mikrohidro (PLTMH) program in Lebak Picung
The results show the influence of respondent in the brand image building process is the judgementto the benefits
Summary
Relasi merupakan hal penting yang harus dijaga antara pihak-pihak yang saling berkepentingan. Salah satu yang bisa dilakukan adalah dengan menjalin relasi dengan masyarakat sebagai publik eksternal melalui kegiatan community relations sebagai hasil dari komunikasi dua arah antara perusahaan dan masyarakat, yang diharapkan dapat menghasilkan kesamaan kebutuhan antara kedua belah pihak. Sementara kebutuhan listrik di daerah yang padat penduduknya semakin meningkat sejalan dengan meningkatnya aktivitas ekonomi dan bertambahnya penduduk sehingga pemerintah juga harus menyediakan tambahan daya listrik untuk memenuhi kebutuhan tersebut.[1] Mengatasi hal ini, salah satu cara yang dilakukan oleh PLN adalah dengan menjalankan community relations dengan masyarakat pada suatu wilayah yang belum mendapatkan aliran listrik dengan melakukan program Pembangkit Listrik Tenaga Mikrohidro (PLTMH). 2) Menganalisis hubungan pelaksanaan community relations melalui program PLTMH di Lebak Picung dengan proses pembentukan citra pada sasaran program. 3) Bagi Masyarakat Sasaran Program Community Relations, penelitian ini diharapkan dapat membantu masyarakat untuk mengenali program community relations yang sesuai dengan kebutuhan mereka
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