Abstract
This study aims to analyze the cocoa marketing chain from Labuan Toposo Village, Labuan Subdistrict, 
 Donggala Regency to the hands of consumers. This research was conducted in Labuan Toposo Village, 
 Labuan Subdistrict, Donggala Regency from March to May 2020. Respondents were determined using 
 simple random sampling method (Simple Random Sampling) with 32 producers (farmers) as 
 respondents and the trader respondents were selected by means of the Tracing Sampling method in 
 order to obtain 1 trader and 1 wholesaler. marketing shows that the copra marketing channel in Labuan 
 Toposo Village is through two marketing channels, namely: Farmers Traders, Collectors, Factory 
 wholesalers (final consumers), Farmers, Factory wholesalers (final consumers). The results of channel 1 
 copra marketing margin analysis, namely MT = Rp. 1,500 / kg while the second channel is MT = 
 Rp. 1,000 / kg. The share of the price received by cocoa farmers on channel 1 is 81.3%, while in the 
 second channel is 87.5%. Marketing efficiency in the first channel is 9.0 %, while the efficiency value 
 for channel II is 7.8%, so that of the two channels, the most efficient channel is the second channel with
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