Abstract

Pricing is a process to determine how much income will be obtained or received by the company from the products or services produced. Incorrectly setting prices can have various consequences. Price fixing actions that violate ethics can cause business actors to be displeased by buyers or consumers, even buyers or consumers can take a reaction that can bring down the good name of business actors. This study uses a qualitative approach, with data collection techniques using documentation, observation and interviews. The informants are factory owners, employees and sellers and buyers at the Durdi Lempong tofu factory, Ketapang District, Sampang Regency. While checking the validity of the data obtained through extended observations, increased persistence in research and triangulation. Based on the results of the study, the researcher can conclude that: first, the process of determining the price of tofu at the Durdi Lempong tofu factory, Ketapang District, Sampang Regency is based on the price of soybean raw materials, market demand, employee salaries and factory operating costs. Where the costs incurred at the factory will affect the pricing of tofu at the Durdi Lempong tofu factory, Ketapang District, Sampang Regency. Second, in terms of market mechanisms, in general Ibn Taimiyah places great emphasis on the free market principle, namely prices occur naturally from supply and demand factors, purchasing power factors, production cost factors and others without government intervention. So from the free market system adopted by the father of economics Ibn Taimiyah, there is a discrepancy in the Udi Srikandi tofu factory, namely the price of soybean raw materials where the price of the raw material has government intervention

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