Abstract
Visitors of Wipersnondi Lake had great hope of fulfilling their comfort when they arrived at the tourism sites, in fact the performance felt by visitors cannot satisfy all the expectations of visitors and had impact on their satisfaction and convenience. This study aims to determine the level of satisfaction of tourist visitors to the availability of elements of tourism products, and to find out its developments strategy. To answer the research problem, the analysis technique used is Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). The results of research based on CSI show that visitors are not satisfied with the performance of tourism products at Wopersnondi Lake. Based on the results of the IPA analysis, the main priorities for tourism development in Wopersnondi Lake are increasing affordability and opening of public transport routes, improving cleanliness and increasing the number of toilets, specifically at the lake location, providing road directions to the location, and building health facilities like public health centers around Wopersnondi Lake. Furthermore, the unique aspects of Wopersnondi Lake that must be maintained are the beautiful view at the tourist location, the comfort of the tourist attraction, the coolness, the cleanliness, the quality of the road to the lake, the parking lot area, and the availability of trash cans are things that have actually been felt and have created comfort and good experience for visitors to Wopersnondi Lake. This development must support the development of other tourism products..
 Key Word : Importance Performance Analysis, Customer Satisfaction Index.
Highlights
Suatu daerah yang menjadi tujuan wisata terbentuk secara sistematis oleh tiga elemen, pertama seseorang dengan kebutuhan wisata yang merupakan faktor utama atau pangkal bahwa ada keistimewaan dari suatu daerah sehingga dikunjungi
Visitors of Wipersnondi Lake had great hope of fulfilling their comfort when they arrived at the tourism sites, the performance felt by visitors cannot satisfy all the expectations of visitors and had impact on their satisfaction and convenience
This study aims to determine the level of satisfaction of tourist visitors to the availability of elements of tourism products, and to find out its developments strategy
Summary
Menurut klasifikasinya maka penelitian ini bersifat deskriptif (Kuncoro, 2003), untuk menentukan sampel digunakan teknik aksidental sampling (Yuniati et al, 2013). Persepsi wisatawan memberikan dengan kata lain menjadi pelanggan setia jika dia gambaran akan terpenuhinya harapan ketika merasa puas dengan nilai yang didapatkan dan terjadi penyerahan jasa di tempat wisata, dengan rasakan dari suatu produk barang atau jasa demikian maka persepsi wisatawan merupakan (Syahri et al, 2018). Jika kinerja gagal memenuhi pada skala likert yang dibuat adalah 5, maka ekspektasi maka pelanggan akan tidak puas, dan dapat ditentukan nilai CSI sebagai Berikut: sebaliknya (Kotler & Keller, 2013). Sumarwan (Guspul & Ahmad, 2014) yang mengatakan, pelanggan akan menjadi kecewa Strategi Pengembangan ketika kinerja dibawah harapandan Untuk menentukan strategi pengembangan ekspektasinya, sebaliknya konsumen akan produk wisata di objek wisata maka perlu merasa puas apabila hasil kinerja sesauai dengan diketahui tingkat harapan wisatawan dan harapan/ekspektesai mereka. Konsumen yang Wisata Telaga Wopersnondi: bersangkutan akan memiliki persepsi yang baik
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