Abstract
Indonesia is a beautiful country with a variety of interesting tourist destinations. The government developed 10 New Bali in various places in Indonesia to align with regional countries. Yogyakarta is an iconic destination and attracts tourists. In order for Yogyakarta to compete with the destinations of 10 New Bali, research needs to be done to find out how the level of satisfaction of tourists in Yogyakarta based on the visiting experience and know what factors must be improved to be able to move. This study uses quantitative methods with data collection techniques using questionnaires to 385 respondents who are tourists of Yogyakarta. Data processing techniques use Importance Performance Analysis and Customer Satisfaction Index to Tourist Experience. Importance Performance Analysis to determine what aspects and indicators should be improved performance in the Yogyakarta tourism sector. At the same time, the Customer Satisfaction Index to find the level of satisfaction of Yogyakarta tourists. From the analysis of data conducted, it can be known that the satisfaction rate of tourists of Yogyakarta Special Region based on Tourist Experience is 84.9%. Indicators with the most satisfactory performance are hedonistic, and indicators with less satisfactory performance are relational. Based on the results of this study, it is expected that Yogyakarta stakeholders provide education and socialization to the community to interact and communicate better with tourists
Highlights
Indonesia memiliki alam yang indah dengan beragam destinasi warisan budaya
Importance Performance Analysis to determine what aspects and indicators should be improved performance in the Yogyakarta tourism sector
Pengalaman relasional yang melibatkan orang lain dalam berinteraksi selama berwisata menjadi faktor penting yang diharapkan oleh wisatawan
Summary
Indonesia memiliki alam yang indah dengan beragam destinasi warisan budaya. Kondisi ini merupakan sebuah keunggulan kompetitif bagi industri pariwisata agar bersaing secara global. Pada tahun 2018 Pemerintah Indonesia memperkenalkan program 10 New Bali sebagai tujuan pariwisata prioritas nasional. Program ini juga diharapkan dapat memicu daerah lain di Indonesia untuk mengembangkan destinasi wisatanya agar dapat bersaing. Daerah Istimewa Yogyakarta merukapan destinasi wisata yang ikonik yang populer bagi wisatawan Indonesia maupun internasional. Pembangunan dan pengembangan pada daerah wisata dilakukan untuk memenuhi kepuasan wisatawan. Daerah Istimewa Yogyakarta masih menjadi desitnasi wisata primadona bagi masyarakat Indonesia dan juga mancanegara. Namun seiring dengan perkembangan wisata di daerah lainnya di Indonesai terutama pengembangan program 10 New Bali, D.I. Yogyakarta perlu melakukan pembenahan wisatanya secara berkelanjutan. Untuk itu penelitian ini akan mengukur tingkat kepuasan wisatawan berdasarkan tourist experience, serta mengetahui aspek – aspek yang perlu ditingkatkan agar wisata D.I. Yogyakarta dapat terus unggul dan dapat bersaing dengan destinasi wisata prioritas pemerintah
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Ekonomi, Keuangan, Investasi dan Syariah (EKUITAS)
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
