Abstract
This study has given a real picture of the issue of drug abuse that occurs in this country which makes parents aware of their role in forming a drug-free family. The proliferation of information on social media that can be easily accessed also has an impact on the issue. However, social media such as YouTube is no exception in efforts to overcome the issue of drug abuse through the display of various videos on drug abuse. Therefore, this study aims to explore parents' understanding of the attitude change factors found in drug abuse videos on YouTube. This study uses a qualitative method. Semi-structured interviews were conducted on parents to achieve the objectives of the study. The research data was analyzed using thematic analysis with the help of the QSR NVivo application. The results of the study showed parents' understanding of the factors that influence the change in youth attitudes based on the display of drug abuse videos consisting of YouTube as a source of motivation, support from family members, and YouTube can influence user attitudes.
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