Abstract
This study aims to analyze the cost of production, income and marketing mix of tempe agroindustry. This study uses the census method for household clusters according to BPS which are classified into 3 levels, namely small, medium and large. Determination of the research location was chosen purposefully. The population in this study were 19 tempe agroindustries. Respondents in this study were the owners of the tempe agroindustry in Yosodadi, East Metro, Metro City. Field data collecting was carried out in August 2019. The data collected in this study were primary and secondary data. The data was analyzed with quantitative and qualitative descriptive methods. The results showed that the cost of production of tempe agroindustry in Yosodadi, East Metro, Metro City in the small cluster was IDR3,399.40/kilogram, while in the medium cluster was IDR3,521.97/kilogram and in the large cluster was IDR3,351.05/kilogram, tempe agroindustry in Yosodadi Village, East Metro, Metro City is a profitable industry and the marketing mix applied by tempe agroindustry in Yosodadi Village, East Metro, Metro City is not using the cluster method because the types and prices of products in all agroindustries are almost the same.Keywords: agroindustry, cost, income, marketing mix, tempe
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
