Abstract
This study aims to analyze the function of the Daily Serambi Indonesia in Doy Village, Ulee Kareng District, Banda Aceh City. The method used in this research is descriptive method with a qualitative approach. Descriptive research means that research describes, describes, or systematically describes the relationship between the phenomena being studied. This study found that the perception of the people of Doy Village towards the implementation of the function of the mass media was influenced by internal and external factors. Internal factors that influence their perceptions are the attention and meaning of the Serambi Indonesia Daily, the people of Doy Village interpret every message that is reported by the mass media. Meanwhile, external factors that influence the people of Doy Village are environmental factors and past experiences. What is meant by environmental factors is that the perception of the people of Doy Village is influenced by the appearance and rubrics and content presented by Serambi Daily. The conclusion in this study is that for the people of Doy Village, Ulee Kareng District, Banda Aceh City, Serambi Indonesia Daily has carried out the functions of mass media in the form of information, education, entertainment, and social control functions well.
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