ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI STANDARDISASI MUTU PRODUK UNTUK MENINGKATKAN KEUNGGULAN PRODUK

Abstract

This study aims to analyze the factors that affect the standardization of product quality to improve product superiority. Standardization of product quality evolved into an important discourse when the study of Zineldin, (2000); Zou and Cavusgil, (2002) Leonidou (1996) still can not explain the key to successful product excellence. Therefore the formulation of this research problem is to analyze the factors that affect the standardization of product and develop product standardization model to improve product superiority. In the literature review and modeling framework has been prepared justification for the four formulation of research hypotheses proposed in this study. Sampling technique used sampling census. The sample of this research is 118 respondents, where the respondent is the leader or quality manager of a manufacturing company that has done standardization in Central Java. Data analysis tool used is Structural Equation Modeling (SEM) in AMOS program. The results of this study prove that the influence of technological variables have a positive and significant effect on the standardization of product quality. Furthermore, TQM formulated on the standardization of product quality is a significant positive. Empirical evidence indicates a customer orientation is positive towards the standardization of product quality. Furthermore, it can be concluded that customer orientation positively affect the product superiority. Then the technology has a positive and significant impact on product superiority. Furthermore, it has gained justification and empirical evidence of product superiority through product quality standardization is positively significant.