Abstract
This study aims to analyze the factorsn that influense the optimization activities the cultiation of ayam kampung by the Kelompok Wanita Tani (KWT) Putri Nyelem in the Medain village, the variables of this study consist of 5 (five) independent variables, they are capital (X1), family support (X2), enterpreneureship (X3), infrastructure anda facilities production (X4), and marketing strategy (X5) and dependent variable is optimization activity the cultivation of ayam kampung (Y). The population of this study is that all KWT members totaled 16 respondent. Sample were taken using the census method. Data obtained by distributing questionnaires to all respondents. All questionnaires are returned and can be processed in the SPSS program. Data were analyzed using the factor analyze method. The result showed that there were 2 (two) factors. Factor 1 (internal) and factors (external). Factor 1 (internal) consists of 3 origin variables (enterpreneureship, infrastucture and facilities production, and Mrketing strategy) this factor can be summarize diversity of 39,027%. And factor 2 (external) cinsists of 2 (two) origin variables (capital and family support) this factor can be summarize diversity of 20,636%. The dominant affect is the capital variable because it has the largest loading factor value which of 0,824.
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