Abstract
Semarang city is densely populated that demand of settlement will increase continually, but land in city center is very limited and even it is scarce, therefore the land price which is placed in city center is high. That is why many inhabitant of Semarang city prefer to live in outskirts of the city. The shifting of land demand to the outskirts is also followed by increasing of land price in outskirts, it causes the land price in outskirts is uncontrolled.The research takes location in Banyumanik area. This research area consists of 7 districts, that are Jabungan, Pudak Payung, Banyumanik, Srondol Kulon, Pedalangan, Ngesrep, and Gedawang district. The sample total is one hundred (100). The data is analyzed by using multiple linear regression model with ordinary least square method (OLS).
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