Analisis Faktor Corporate Reputation pada Tempat Wisata

Abstract

The purpose of this study was to determine the factors of the reputation of tourist destinations on the TWA Mount Papandayan Garut. The research method used in this study was descriptive analysis and confirmatory factor analysis. The data collection techniques used are literature studies and field studies. Sampling used in this study is a probability sampling technique that is by simple random sampling technique with a sample of 96 respondents. Testing the data measuring instrument using validity test and reliability test with SPSS version 23. Factors of tourist destination reputation on the TWA Mount Papandayan Garut from 20 factors studied with the reduction process only eight factors can be formed. The most dominant factor of the reputation of a tourist destination on the TWA Mount Papandayan Garut which has a correlation value is only two components that are formed correctly, namely the most dominant factor of reputation in the Papandayan Mountain TWA which has a correlation value of only two components that are formed correctly, namely component 1 or indicator of Stand behind product/service (Products and services according to tourist destination identity) and component 2 or high quality product/service offer (Tourist destinations offer high quality products and services). The TWA mountain service provider Papandayan Garut should be able to pay attention to the reputation factors of the tourist destination in order to be able to survive and be more trusted by stakeholders, especially visitors and to survive to develop in increasingly fierce business competition.