Analisis Clustering Pengelompokan Penjualan Paket Data Menggunakan Metode K-Means

Abstract

At present with the COVID-19 pandemic situation that requires all activities based in the network, starting from work, college, school, everything is based on the network. Certain provider users will experience excessive data plan usage. This also has an effect on a counter that sells data packages, which must provide several data package services in accordance with current conditions. This research was conducted to analyze the grouping of sales of data packages that are often purchased by customers in a counter by using the K-Means method. The K-Means method is used because the K-Means algorithm is not influenced by the order of the objects used, this is proven when the writer tries to determine the initial cluster center randomly from one of the objects in the first calculation. sales of data packages at a counter. Variables used include Price, Active period, and number of data packages. The K-Means Cluster Analysis algorithm is basically applied to the problem of understanding consumer needs, identifying the types of data package products that are often purchased. The K-Means algorithm can be used to describe the characteristics of each group by summarizing a large number of objects so that it is easier.