Abstract
Searching for relevant information on the World Wide Web is often a laborious and frustrating task for casual and experienced users. To help improve searching on the web based on a better understanding of user characteristics, we investigate what types of knowledge are relevant for web- based information seeking, and which knowledge structures and strategies are involved. The growth rate of the web is exponential. The study explores different aspects of web search behavior of university students. All these aspects contribute to the way in which the students search the web. Main findings include the use of web for academic tasks, preference of Google and problem of slow speed.
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