Abstract
AbstractThis paper provides an overview of the key resources available to green industry firms that provide evidence of the health and well-being benefits associated with plants and improved landscaped areas and how they influence the physiological, psychological, cognitive, and social well-being constructs affecting quality of life. These benefits may persuade reluctant residential homeowners to purchase plants and improve their landscapes, may aid municipal leaders and policymakers in justifying green infrastructure-related funding decisions, and may provide grounds for the construction industry for using biophilic design principles to ensure the built environment offers opportunities for green space interactions. In this way, the green industry can play a pivotal role not only in providing plants of high quality for these applications, but in educating stakeholders regarding the benefits discussed herein. This research should also be strategically incorporated into both industry-wide and firm-specific marketing messages that highlight the quality of life value proposition in order to maintain the industry's sense of value and relevance to residential landscape consumers of the future. If done correctly, the demand for green industry products and services may be affected positively.Index words: benefits of plants, information resources, elasticity of demand.
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