An Unwanted Past: contemporary tourism and the heritage of communism in Romania

Abstract

This paper considers how the legacy of communism and revolution has become the focus of interest among Western tourists in post-communist Bucharest. It argues that 'communist heritage' tourism - the consumption of key sights and sites associated with the Ceausescu regime and its overthrow - has emerged as a particular form of cultural or heritage tourism for special interest tourists. However, this is a heritage which is defined and constructed entirely outside Romania. Within Romania itself there is understandably little desire to remember the period of communist rule, and the legacy of this period is powerfully dissonant with the country's post-communist aspirations. Consequently, as a consideration of two case studies illustrates, there is no concern to interpret the legacy of communism for tourists; instead there is an attempt to deny or airbrush out this period of the country's history.