Abstract
Banking is now interacting with customers over many Internet channels or touchpoints. This progression into the digital realm is leading to a proliferation of big data, warranting advanced analytic methods to manage banks' systems effectively. One of the highlighted technological innovations is Business Analytics (BA). These techniques harness insights from data to improve customer experience and risk management in the banking industry. Thus, due to the rapidly increasing popularity of BA, its adoption and subsequent impact on banks' performance have become important research topics. Therefore, drawing on the BA literature, this paper presents an overview of BA as well as its adoption and impact on performance within the banking industry.
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