Abstract
Prior research shows that rural entrepreneurship has its own distinct elements and deserves additional attention within the research community. The frameworks and methodologies from studies focused on high-growth and technology-based entrepreneurship are often used to explore rural entrepreneurial activities. This incongruence limits our understanding of the true impact entrepreneurship can have on rural communities. The articles in this special issue help advance our knowledge of rural entrepreneurship as a distinct field of study, and add to our understanding of its impact in the rural context. Additional research avenues are suggested.
Highlights
This Rural Entrepreneurship Special Issue comes on the heels of multiple movements in the entrepreneurship research field around similar topics
The findings suggest that social media advertising by rural businesses can significantly increase engagement with consumers
The diverse topics covered in this special issue showcase the multitude of research opportunities available within the context of rural entrepreneurship
Summary
Prior research shows that rural entrepreneurship has its own distinct elements and deserves additional attention within the research community. The frameworks and methodologies from studies focused on high-growth and technology-based entrepreneurship are often used to explore rural entrepreneurial activities. This incongruence limits our understanding of the true impact entrepreneurship can have on rural communities. The articles in this special issue help advance our knowledge of rural entrepreneurship as a distinct field of study, and add to our understanding of its impact in the rural context. This Rural Entrepreneurship Special Issue comes on the heels of multiple movements in the entrepreneurship research field around similar topics. The special issue begins to demonstrate the nuances of this field
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