Abstract
The most popular businesses adopt the Internet, not simply as another advertisement tool or marketing instrument. It is seen as a mechanism for transforming the companies and changing everything about the way computers and mobile devices function to serve their customer better and to connect with their suppliers. In short, digital marketing has sparked a business world revolution by pushing out some old established players and rising new leaders. The winners discover new market possibilities, enhanced ways to develop work and better ways to manage and run their companies. Despite this, the digital marketing entrepreneurs still have to take care of their clients and earn a profit to remain in the business. Web-based business success requires the entrepreneur to strike a balance between creating a digital marketing strategy that utilizes the strength of the Internet and meeting customer expectations of convenience and service. Consumer's present use of mobile devices, social media and search engines have led to developing integrated social –local-mobile strategies (SOLOMO). Entrepreneurs may use the SOLOMO strategy effectively as customers enhance their online activities by extensively using these three methods.
Highlights
The word technology comes from the Greek word 'technologic' meaning systematic treatment
One of its major accomplishments was the creation of the standard protocol, which allowed for the communication of dissimilar computer systems
Many small companies have discovered that social media provide an excellent platform for engaging and interacting with their customers and listening to what their customers are saying about their businesses, products and services
Summary
The word technology comes from the Greek word 'technologic' meaning systematic treatment. If the need for more food, better education, better health care, greater industrial production or more effective transportation and communication, technology plays a decisive role everywhere It consists of a system of knowledge, skills, experience and organization that is required to produce, utilize and control goods and services. In economic terms, increased use of improved technology "will result in greater quantities of production for given quantities of capital and labour, better products, new products and a wider product range." All these constitute economic growth. It is an important instrument of change in society. Journals.resaim.com/ijresm | ISSN (Online): 2581-5792 | RESAIM Publishing maintenance, creating and managing a brand name, marketing and promotional strategies, sales and customers service
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