Abstract
Apple has many times been the world's most valuable brand, its products and services powerful enough to influence the tastes of a generation. As a result of pandemics recently, the global economics has been severely impacted, and the operational risks faced by Apple have also expanded. Based on the business strategy and profit model of Apple Company in recent years, we will use the two investment methods of NPV and IRR to analyze the current data and make a rough forecast for the future market. This study provides implications for investor to evaluate corporate value.
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