Abstract
With the rapid increase in internet technology, users get easily confused in large hypertext structure. The primary goal of the web site owner is to provide the relevant information to the users to fulfill their needs. In order to achieve this goal, they use the concept of web mining. Web mining is used to categorize users and pages by analyzing the users‟ behaviour, the content of the pages, and the order of the URLs that tend to be accessed in order. Most of the search engines are ranking their search results in response to users' queries to make their search navigation easier. With a web browser, one can view web pages that may contain text, images, videos, and other multimedia, and navigate between them via hyperlinks. It is very difficult for a user to find the high quality information which he wants. Page Ranking algorithm is needed which provide the higher ranking to the important pages. In this paper, we discuss the improvement of Page ranking algorithm to provide the higher ranking to important pages. Most of the search engines are ranking their search results in response to user’s queries to make their search navigations easier.
Highlights
Today, the World Wide Web is the popular and most interactive medium to disseminate information
Web content mining is the improvement of information easy to get to on the Web into more structured forms, resting on its indexing for simple tracing of information site
The process by which we discover the model of link structure of the web pages is termed as Web Structure Mining
Summary
The World Wide Web is the popular and most interactive medium to disseminate information. The Web contains vast amount of information and provides an access to it at any place and at any time. Most of the people use internet for retrieving information. Most of the time, they gets lots of insignificant and irrelevant document even after navigating several links. For retrieving information from the Web, Web mining techniques are used. Web mining techniques are used to solve these problems. Web mining is the application of Data Mining technique to find useful information from web data. With the help of web, we can access multiple data. In the distributed information environment, document or objects are usually linked together to facilitate interactive access so that we can access information
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