Abstract
In one of the first expansive empirical analyses highlighting societal demand for entrepreneurship and innovation, I use historical artifacts and a cliometric model to analyze data spanning 97 years -- from the launch of Popular Science Monthly magazine (1872) to the moon landing (1969) –- to assess the ways in which society signals demand-side preferences. My study provides compelling evidence that latent demand-side forces serve as a generative mechanism of innovation and entrepreneurship, not simply a selective mechanism. Methodologically, the results underscore the essentiality of historical evidence and historiographic techniques in addressing management research questions that require a panoramic span of time and space.
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