Abstract
With the rapid development of computer networking technology, people pay more and more attention to the role of online reviews in management decision making. The existing methods of online reviews fusion are limited to rational decision-making behavior, which does not accord with the characteristics of evaluators’ behavior characteristics in the real environment. In order to solve the online reviews fusion problem based on bounded rational behavior which is closer to the reality of property service quality evaluation, the multi-index and multi-scale (MIMS) method is extended into the generalized form, the online reviews are quantified by using the adverb structure scaling method, and an online reviews fusion method based on the improved TODIM (an acronym in Portuguese of interactive and multi-criteria decision making) model is proposed. The feasibility and effectiveness of the proposed method are verified by an example analysis of property service quality evaluation. The research results are as follows: the adverb structure scaling method is suitable for a large number of online reviews processing, the proposed method improves the efficiency of online reviews information fusion, and it is feasible and effective to evaluate property service quality based on the bounded rationality of evaluator’s behavior.
Highlights
Property management in the modern sense originated in Britain in the 1860s
To sum up, aiming at the problem that the existing online reviews information fusion methods cannot adapt to the behavioral characteristics of evaluators in the real environment, an information fusion method for a large number of online reviews based on TODIM model for generalized multi-index and multi-scale (MIMS) information is proposed, and the public property service quality evaluation based on bounded rational decision behavior of evaluators is taken as the real example analysis
The main contributions of this study are as follows: (1) An adverb structure scaling method based on natural language for a lot of information processing is proposed
Summary
Property management in the modern sense originated in Britain in the 1860s. Chicago Building Managers Organization (CBMO) was established in 1908, marking the birth of the world’s first professional property management industry organization. In 2003, the Chinese government promulgated “The Property Management Regulation”, which established the basic system of property management in China. The Chinese government put forward the concept of “high-quality development” in 2017, and promulgated National Standards for Basic Public Services in 2021. These internal and external factors put forward higher requirements for property service quality management. S. Lin et al An online reviews information fusion method and its application to public property service. The existing information fusion methods cannot effectively solve the problem of property service quality evaluation under realistic conditions. This paper focuses on the innovation of online reviews information fusion method and its application to property perceived service quality evaluation
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