An Invisible Occupation Perspective of Online Influencers in China: An Overview and Discussion

Abstract

The economic development and the progress of science and technology have promoted the rapid development of the Chinese internet economy, featuring in particular Chinese online influencers benefiting from the wider availability and application of 5G technologies. However, the existing research on the online influencer economy in China has only focused on its own development and the related issues, while there is little understanding of the industrial and employment spill overeffect. Filling in this gap, this paper reviews the relevant literature and uses the available data in suggesting a new perspective to analyse the impact of online influencer on the Chinese society and economy.This paper comprehensively discusses the literature of invisible occupation and online influencer economy,combining economic and social perspectives to analyse the potential industrial and employment spill overeffects that may have been generated by online influencer economy in China. With the continuous development and change of market demand, the influence of netizens should be fully utilized to promote the balanced development of netizens' economy.