An Investigation on Neurological Marketing in The Chocolate Company: Cadbury

Abstract

This study explores the fascinating relationship between neuromarketing and the chocolate sector, concentrating on Cadbury. Cadbury uses cutting-edge neuroimaging technologies like FMRI, EEG, and MEG to help it traverse the complex world of customer decision-making. The study intends to clarify basic ideas in neuromarketing, investigate various neurotechnologies, and reveal how Cadbury strategically applies these understandings to turn their chocolate goods into captivating sensory experiences. With the use of a thorough research technique that includes focus group talks, secondary data analysis, and literature evaluation, the study offers qualitative insights into Cadbury's neuromarketing tactics. Notwithstanding the difficulties the neuromarketing industry has, Cadbury's skillful application of neuroimaging helps the company create goods that appeal to a wide range of customers