Abstract
The research explores the business intelligence tools that are being utilised by retailers in Gweru in a bid to find the extent of business intelligence (BI) adoption in this sector through comparison with other business intelligence models and frameworks. It further finds the benefits and challenges of adopting business intelligence in the retail sector. The information was collected using questionnaires, interviews and observations. The research findings revealed that there is no integration of data sources used by the current BI tools in the retail sector. Most of the external and internal data sources for business intelligence are being underutilized and there is no adoption of Enterprise Resource Planning (ERP) systems. The research recommends the following to the retail sector organizations in Gweru: adoption of ERP systems, adequate budgets for infrastructure and networking equipment, training of staff, and integration of data sources for BI systems and adoption of integrated BI tools amongst others to circumvent most of the challenges of BI adoption in the retail sector of Gweru.
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