Abstract
Co-creation or open innovation so far been studied mainly on product and process development in high-tech manufacturing industries. This paper attempts to investigate the involvement of external sources on fishery resource conservation in the UK. Drawing on a data collected from 32 small, medium and large fish and seafood processors and retail chains, we have investigated the positive contribution of external sources on resource conservation measures. Large processors and retail chains manage bigger networks and maintained close links with external crowds compared to small and medium. Creation and implementation of conservation measures through co-creation is common strategic tool and top gainers of the process were large processors and retail chains. Winning respect, establish trust among partners, build market image, value creation and brand promotion were the key perceived benefits.
Highlights
Fishery is a common property with open access nature
Other external sources were maintained varied relationships with processors but their involvement was influential on conservation measures
Open innovation process composed of three stages, idea generation, product development and marketing
Summary
Fishery is a common property with open access nature. Conservation efforts needs to join the hands of all stakeholders and based on external knowledge. Fish and seafood processing industry depends heavily on natural resources sourced globally and involved many external stakeholders and their involvement is essential to establish proper tools. Throughout the world, successfully managed fisheries use co-management efforts through active participation of all stakeholders. Being common property, owned by different users necessarily need to open the conservation efforts to Sabaragamuwa University Journal 2015, V. 1 pp 87-101 get collaborative ideas to develop sustainable resource management efforts. Some collaborative efforts have developed in response to the problems evident in resources management in recent decades, such as MSC labelling, Dolphin safe Tuna labelling, etc
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