An investigation of the dynamic features of service design methods

Abstract

This paper compares, in terms of dynamic features, three different methods (Service Explorer (SE), Integrated Service CAD and Life cycle simulator (ISCL) and Service Blueprinting (SB)), developed specifically for service design. At first, we briefly mention how each method is applied and the output. We identified generic key concepts of the service design approach, created a rental service scenario and mapped the key concepts into specific elements of this rental service, and tested all methods against these service concepts to identify how well and in what scope each one performs. The service concepts were then merged to form 4 categories of the specific dynamic features. We tested all methods against these features. SB lacks dynamic capability. SE does well on prioritising individual customer requirements but provides neither a modular design process nor the ability to deal with changes during the service lifecycle. ISCL can provide a process for generating models by combining previously established building blocks and a life-cycle service simulation. However the resources are fixed and there is no prioritisation on the requirements. A pragmatic service deployment requires a service environment that is subject to change.