An investigation of the association between body appreciation, need for self-expression, and interest in cosmetic enhancing procedures.

Abstract

To examine the association between body appreciation and three factors reflective of individuals' need for self-expression: uniqueness, investment in a distinctive appearance, and interest in cosmetic enhancements. Cross-sectional, correlational design. Participants (N = 256) completed measurements of body appreciation, interest in cosmetic enhancements, need for uniqueness, and investment in a distinctive appearance. Body appreciation was associated with the need for uniqueness and a distinctive appearance investment. Only a generalized need for uniqueness was associated with a greater tendency to use cosmetic enhancing procedures. Body appreciation appears to be related to established markers of positive striving for uniqueness. Thus, the use of cosmetic enhancements may serve to promote a unique sense of self and, potentially, a more positive body image.