An Investigation of Predictors of Satisfaction and Future Intention: Links to Motivation, Involvement, and Service Quality in a Local Festival

Abstract

This study examines the relative weights of motivation, involvement, service quality, and demographics on satisfaction and future intention. A set of sequential multiple regression analyses were performed to determine if the addition of information regarding motivation, service quality, and involvement improved prediction of satisfaction and future intention beyond that afforded by differences in demographic variables among local festival attendees. The findings suggest that motivation, service quality, and involvement are significant predictors of satisfaction and future intention. Service quality is the strongest predictor of satisfaction and future intention, followed by involvement and motivation.