Abstract
There have been a number of studies that have examined the potential benefits of companies investing in corporate fitness (CF) programmes and the results have been well publicized. However little research has investigated the perceptions of corporate employees. This study explores employee perceptions of CF and highlights the management implications for corporate organizations and CF providers. The study highlights that CF has become increasingly popular within the UK, arguably as a result of general changes in attitude towards health, fitness and lifestyle. CF continues to develop, adopting a more holistic approach to health awareness but needs to be given a higher profile within organizations through more effective marketing and management support. Employees would like a greater variety of services and more health education and support from CF providers.
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