Abstract
This study investigated whether known international business theories available in the literature are meaningful enough to explain the role of international companies in Nigeria. The research examines factors that are likely to influence Nigeria's cultural and ethical values. The study found that understanding cultural and ethical values is important for international companies. Questionnaires were distributed across four separate shopping centers to 120 international company's customers. The results indicate that success of international business operating in Nigeria is positively related to their local cultural awareness and responsiveness. Along this line, this study covers some vital elements of culture and ethic.
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