Abstract
So, in the previous chapters we’ve looked at how this new world has redefined the role of the business and its increasing importance over the role of the brand, how consumer and employee convergence between online and offline worlds is reshaping business, and how embracing complexity within your organization can help to create a much more simple business proposition—if done correctly—but what name do we give to this new type of business? Well, in my mind, this new type of business is simply called a social business.
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