AN INTRODUCTION TO INTERNATIONAL BUSINESS: COURSE CONSTRUCT & DESIGN.

Abstract

In structuring an IB program to compensate for the inadequacies of the traditional business curriculum, the goals, interests and resources of the school must be evaluated. This requires a consideration of the views and potential contributions of students, faculty, administrators and businessmen. Such an examination is too complex and lengthy to outline here but from it we can abstract several important points. First, the design of the program needs to consider the interest and ability of its present faculty or the resources and willingness of the administration to obtain a qualified outsider to teach the courts. Because of the breadth and complexity of the field, as outlined above, it is not easy for most schools to find an instructor who will not either butcher the course or merely skim the surface so lightly as to make the effort almost worthless. In the balance of this presentatiom therefore, emphasis will be placed upon an introductory course which is restricted to an examination of the IB environment...