Abstract
The term burning platform refers to a popular business metaphor for circumstances demanding immediate and radical action in response to a dire threat. The metaphor involves a worker on an oil platform in the North Sea who is awakened one night by an explosion that ignites the rig, sending flames and burning oil across the platform. He fights his way through the flames and chaos to find himself at the edge of the burning platform, where the flames are relentlessly advancing. His only choices are to be engulfed by the flames for certain death or to jump off the platform and fall 100 feet into the cold sea.
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