Abstract
To encourage development of negative attitudes toward alcohol use and thus prevent early onset of alcohol use, an intersectoral intervention was conducted from 2014 to 2015 among Cuban adolescents in 14 schools in Havana. The intervention included 312 students (189 girls and 123 boys) aged 14 to 15 years in 10th grade of high school or vocational school. Workshops were conducted using participatory techniques and group dynamics. Qualitative methods were applied, including narrative, desiderative and projective techniques. Indicators included attitudes, motivation, interests and perception of risk. Following the intervention, 82.7% (258/312) of participants reported healthy cultural and recreational interests and 61.9% (193/312) reinforced negative attitudes toward drinking. Such interventions can help prevent early onset of alcohol use in school settings. Given the positive results, the intervention is slated to be reproduced in other Cuban provinces. KEYWORDS Adolescents, prevention, alcoholism, attitudes, Cuba.
Highlights
Alcohol is one of the psychoactive substances most commonly consumed by adolescents and young adults[1] and its use is a major public health problem
Cuba has a long tradition of alcohol production, and alcohol producers and manufacturers constitute another important sector in prevention of alcohol-related harm
This paper describes an intersectoral intervention to reduce alcohol consumption in a group of Cuban adolescents, a collaboration
Summary
Alcohol is one of the psychoactive substances most commonly consumed by adolescents and young adults[1] and its use is a major public health problem. Cuba has a long tradition of alcohol production, and alcohol producers and manufacturers constitute another important sector in prevention of alcohol-related harm This group has taken an interest in preventing underage drinking, based on a policy of corporate social responsibility,[19] defined as a company’s ongoing commitment to adhering to ethical guidelines and contributing to economic development while improving the quality of life of its employees, their families, local communities and society at large.[20] Historically, discussions of corporate social responsibility have centered on corporate ethics and the degree to which companies support society with contributions of money, time, and talent (including support for sustainable development and collaboration with governments, the public health sector, and scientific and academic communities).[21,22] Companies in the beer–wine–liquor sector have promoted a new global platform on responsible drinking based on explicit commitments, especially to reducing alcohol use by minors and drivers.[23] Cuba’s leading alcohol producer, Havana Club International S.A.
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