Abstract
With the globalization of the economy, the fuzzy language in business English negotiations is widely used. The motivation for negotiators to use fuzzy language is not to hide information, but to convey information more clearly. This article attempts to divide business negotiations into three stages: the beginning, the process, and the end. With fuzzy language in business negotiation as a corpus, this paper studies how people adapt to different contextual factors to regulate fuzzy language in the process of business English negotiations under the guidance of relevance theory so as to achieve the optimal contextual effect with the minimum effort.
Highlights
As a linguistic phenomenon widely existing in the human communication, Linguistic ambiguity is an objective attribute of human natural language and one of the essential characteristics of human thinking
Linguists have applied this theory to the study of the linguistic ambiguity from the aspects of semantics and pragmatics
Business negotiation is a microcosm of human communication and fuzzy language plays an irreplaceable role in business English negotiation
Summary
As a linguistic phenomenon widely existing in the human communication, Linguistic ambiguity is an objective attribute of human natural language and one of the essential characteristics of human thinking. Linguists have applied this theory to the study of the linguistic ambiguity from the aspects of semantics and pragmatics. Fuzzy language is still widely used in every aspect of business English. The author makes use of fuzzy language in the area of business negotiations where fuzzy language is a pragmatic strategy for language users. Pragmatic ambiguity is not a static concept, but a dynamic activity It is a process of dynamic understanding of context and dynamic adaptation to semantics. The purpose of this research is to raise people's awareness of ambiguity in language and understand the theoretical basis for the generation of fuzzy language as well as its role in negotiations
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