An Interorganizational Macroculture: the Case of All-Suite Hotels

Abstract

Recent performance of all-suite hotels in the United States indicates that the rapid development of new all-suite hotel brands, including fourteen new ones in 1996, may not be warranted. The development of such new brands may be based more on the macroculture of the hospitality industry than on any actual future viability of this hotel type. The mutual support organizations encompassing the macroculture provide to one anothermaybe maintaining this momentum of brand development, despite the fact that during 1996, the average daily vacancy in all-suite hotels actually increased by 17%. As the previous downturn of the hotel industry in the late 1980s and early 1990s indicates, while mutual support is comfortable in the short term, itmaybe dysfunctional and disastrous in the long term.