Abstract
A common managerial and theoretical concern is to know how individuals perceive Internet of Things (IoT) products and applications and how to accelerate adoption of them. The purpose of the current study is to answer, “What are the factors that define behavioral intention to adopt IoT products and applications among individuals?” An IoT adoption model was developed and tested, incorporating pull factors from two different information impact sources: technical and psychological. This study employs statistical structural equation modeling (SEM) in order to examine the conceptual IoT acceptance model. It is demonstrated that facilitated appropriation, perceived usefulness and perceived ease of use, as mediators, significantly influence consumers’ attitude and behavioral intention towards IoT products and applications. User character, cyber resilience, cognitive instrumentals, social influence and trust, all with different significance rates, exhibited an indirect effect, through the three mediators. The IoT acceptance model (IoTAM) upgrades current knowledge on consumers’ behavioral intention and equips practitioners with the knowledge needed to create successful integrated marketing tactics and communication strategies. It provides a solid base for examining multirooted models for the acceptance of newly formed technologies, as it bridges the discontinuity in migrating from information and communication technologies (ICTs) to IoT adoption studies, causing distortions to societies’ abilities to make informed decisions about IoT adoption and use.
Highlights
Internet of Things, or IoT, refers to the billions of physical objects around the world, wirelessly connected to the internet and each other, collecting and sharing data
This research provides a foundation for further research through developing and testing IoT acceptance model (IoTAM)
The first two antecedents of user character and cyber resilience lead to a mediating process of facilitated appropriation towards technology acceptance
Summary
Internet of Things, or IoT, refers to the billions of physical objects around the world, wirelessly connected to the internet and each other, collecting and sharing data. Cheap processors and wireless networks can integrate anything into the IoT. Such a procedure adds digital intelligence to devices, by allowing them to communicate by themselves. The term Internet of Things (IoT) was coined in 1999 by Ashton [1], a British technology pioneer, during a presentation he made at Procter & Gamble (P&G). “The IoT integrates the interconnectedness of human culture—our ‘things’—with the interconnectedness of our digital information system—‘the internet.’. The IoT aims to extend the benefits of the regular internet—constant connectivity, remote control ability, data sharing, and so on—to goods in the physical world [2]. Its powerhouse is efficiency and innovation, enabling connectivity for everyone, everything and everywhere
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