Abstract

Due to the accelerated growth of symmetrical sentiment data across different platforms, experimenting with different sentiment analysis (SA) techniques allows for better decision-making and strategic planning for different sectors. Specifically, the emergence of COVID-19 has enriched the data of people’s opinions and feelings about medical products. In this paper, we analyze people’s sentiments about the products of a well-known e-commerce website named Alibaba.com. People’s sentiments are experimented with using a novel evolutionary approach by applying advanced pre-trained word embedding for word presentations and combining them with an evolutionary feature selection mechanism to classify these opinions into different levels of ratings. The proposed approach is based on harmony search algorithm and different classification techniques including random forest, k-nearest neighbor, AdaBoost, bagging, SVM, and REPtree to achieve competitive results with the least possible features. The experiments are conducted on five different datasets including medical gloves, hand sanitizer, medical oxygen, face masks, and a combination of all these datasets. The results show that the harmony search algorithm successfully reduced the number of features by 94.25%, 89.5%, 89.25%, 92.5%, and 84.25% for the medical glove, hand sanitizer, medical oxygen, face masks, and whole datasets, respectively, while keeping a competitive performance in terms of accuracy and root mean square error (RMSE) for the classification techniques and decreasing the computational time required for classification.

Highlights

  • The use of social media is growing rapidly; it represents more than ever, a big part of our lives [1,2]

  • This paper aims to analyze opinions and feelings expressed through Alibaba online e-commence websites towards medical products, including medical gloves, hand sanitizer, face masks, and whole datasets, which are extensively consumed during the pandemic condition of COVID-19

  • This study proposes an intelligent hybrid technique using a harmony search algorithm for feature selection and different classifiers for evaluation

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Summary

Introduction

The use of social media is growing rapidly; it represents more than ever, a big part of our lives [1,2]. The fast growth of information combined with the existence of advanced data mining and sentiment analysis (SA) techniques present an opportunity to mine these information in different sectors [4]. Analyzing these data is essential for decision-making and strategic planning in these fields [3,5]. Sentiment analysis is a multidisciplinary field that focuses on analyzing people attitudes, reviews, feedback, and concerns toward different aspects of life including products, services, companies, and politics, using different techniques such as natural language processing (NLP), text mining, computational linguistics, machine learning, and artificial intelligence for enhancing the decision making process [7]

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