Abstract
ABSTRACT This study examines how individual and situational factors within the social media environment influence different types of news sharing, namely, informative, relational, and expressive sharing. Methodologically, this study uses survey data collected from a representative sample of South Korean media users by Nielsen Company Korea. We found the differential role individual and situational factors play in different types of social media news sharing. Our results offer a clearer portrait of how and why people share news via social media where the characteristics of both news stories and audiences are just one piece of the puzzle that determines news sharing.
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