An Integration of Web Mining and Security for Ensuring the E-Marketing Websites

Abstract

In the modern time of technology there are different applications have been deployed widely in the world with unlimited resources of knowledge that is Internet. At present, every person around the world are functioning the internet and receiving the data through World Wide Web (WWW). The WWW is mixed and voluminous information is the affluent source and it is employed to intricate in complexity and size. However, an imperative one is that paying attention for the recognition of such type of knowledge is known as Web mining. And, it is divided as Web Usage Mining, Web Structure Mining and Web Content Mining. This research analysis reveals with e-marketing website and illustrate that the practice of web mining tool is to afford protection for online advertising websites. Client actions in the online are supported through the web mining, protection and online advertising. The blueprint of the Client behavior is examined in the direction of enhancement of e-marketing websites. The dissimilar web mining algorithm and safekeeping algorithm afford protection for the online advertising websites. Therefore, web mining algorithms like page rank and anti-trust rank are employed to expand web mining structure in online advertising website. On the whole, web mining structure is merely supported on the web content mining or web usage mining. In this present investigation it is recommended that web mining consist of web structure mining, web content mining, assessment investigation and security investigation.