An Integration and Empirical Examination of Entrepreneurial Orientation, Market Orientation and Firm Performance

Cui Yi,Xin Zheng

doi:10.1109/wicom.2007.1573

An Integration and Empirical Examination of Entrepreneurial Orientation, Market Orientation and Firm Performance

Cui Yi, Xin Zheng

https://doi.org/10.1109/wicom.2007.1573

Copy DOI

Publication Date: Sep 1, 2007

Citations: 3

Affiliation: South China University of Technology

#Entrepreneurial Orientation #Performance In Chinese Context + Show 8 more

Abstract
Full-Text PDF
Similar Papers

Abstract

This paper intends to shed some light on the impact of entrepreneurial orientation (EO), market orientation (MO) on firm performance in Chinese context. Utilizing regression and hierarchical regression analysis, we test our hypotheses using a sample of 106 firms. The result shows that EO and MO are respectively positively associated with financial performance and innovative performance. EO is positively associated with MO. The theoretical and managerial implications are discussed.

Full Text