Abstract
This study examines the value creating supply chain management (SCM) practices of two selected manufacturing case firms in Malaysia. Drawing from the literature, an integrated SCM model is put forward in this paper to discuss the case findings. Our findings indicate that both case firms have engaged in an integrated SCM practice, involving logistics, information technology, supply chain integration and networking and relationship management. Consistent with the literature, the findings also indicate a marked movement from traditional SCM practices towards best value SCM practices. This paradigm shift has helped firms enhance their performance, thus sustaining value creation. In this paper, we also assert that effective communication, appropriate culture and cross-functional team formation are vital pre-requisites for firms to promote value creation within the supply chain framework.
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