An Integrated Management Model for Avoiding Customer Information Leakage in China’s Housing Markets

Abstract

Along with China’s housing boom, customer information leakage becomes a serious problem. To seek solutions, authors proposed a novel management framework based on theoretical analysis and literature review. Furthermore, questionnaires with items about customer information leakage were withdrawn from 79 valid respondents. Through statistical analysis of survey data, results in terms of service providers, customer information categories, influential factors, and suggestions were deeply explored. According to the results and findings, an integrated management model was built for avoiding customer information leakage in China’s housing markets. It was found that (1) the model constituted of customer information management system and customer information rights management system is essential to China’s housing markets; (2) the customer information management system should cover nine service providers involving in customer information flow networks, customers, and three categories of customer information; (3) the customer information rights management system includes measures of environmental optimization and self-protection; and finally, (4) the model is valuable for satisfying information demand of service providers, creating new value for them, and helping customers to safeguard information rights. The model is expected to standardize the behaviors of service providers and customers and, in turn, to effectively avoid customer information leakage.