Abstract
ABSTRACTThe short break market has been neglected from the perspective of consumer decision making (CDM) research despite its economic importance for many destinations. This study examines CDM in the budget city break market; it examines the interrelationship between the key constructs of price, quality, involvement, emotions and attitude in relation to consumer purchasing, repurchasing and recommendation. Emotions were found to have a significant influence on CDM for budget city breaks, their impact varied on the basis of decision type and market segment, and the number of relevant dimensions increased with the complexity of decisions. Copyright © 2011 John Wiley & Sons, Ltd.
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