Abstract
This book is the first of its kind in the annals of information markets and marketing. The editors have brought out this book at a time when the library professionals are becoming funy aware of the application of the principles of service marketing. The editors themselves have done enough work in this area, and it is included in this book. Prof. Darlene E. Weingand, Ms Deborha Sharp, Prof. Jennifer Rowley, Ms. Shiela Webber, Dr. Lind Ashcroft are a few foreign contributors worth a mention here.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.